Feature – Its to Die For Banana Bread by Erin Ireland

On Monday October 3rd Malene Grotrian Design will launch the 2011 Fall/Winter Collection at Performance Works theatre on Granville Island. The Fashion Event, “A Modern Classic”, will feature a live performance by Dawn Chubai and a special film presentation followed be the first reveal of the Fall/Winter 2011 Collection.  VIP and Regular tickets available here: http://www.malenegrotrian.com/modernclassic. This fashion event is produced by the Malene Grotrian Design team and we hope to see you there!

it’s to die for banana bread – Official Treat Supplier for VIP Gift Bags

Our VIP Guests will enjoy its to die for banana bread in their Gift Bags at “A Modern Classic” fashion event!  The talent and beauty behind this mouthwatering creation is Erin Ireland.  Here is a clip from her website’s bio:

“I’m the food reporter and  lover of cuisine who aspires to spend the rest of her life eating all that’s to die for. You’ll find my column, Lunch Rush, in Metro Newspaper’s Tuesday edition, and my bi-monthly to die for face feature in Vancouver View Magazine.

A summer spent living on a rustic Tuscan horse farm experiencing the powers of extra virgin olive oil, red wine, and homemade chocolate gelato has been one of my most exquisite culinary practicums.

Known to evoke my ‘it’s to die for’ cry: sablefish, macadamia nuts, white chocolate, braised lamb, ponzu sauce, sashimi, and more…

If you believe your restaurant’s fare to be to die for, email me at erin@itstodie4.com. I’ll add it to my list of impending feeds.

Find me at Commune Cafe & Ethical Bean Coffee Roastery Cafe. I’m putting Vancouver on the banana bread map of the world. You can call me BB! Taste my sweet saltiness at Commune Cafe & Ethical Bean Coffee Roastery Cafe.”
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Learn more here: http://itstodiefor.ca/

PR Launching New Collection

Internationally Acclaimed Designer Chooses Vancouver to Launch New Collection

Malene Grotrian unveils her Fall/Holiday 2010 Collection at a one of a kind Fashion Event
VANCOUVER BC (April 8 2010)
– Malene Grotrian Design will launch the highly anticipated Fall/Holiday 2010 collection at the Ice Water Fashion Event exclusively in Vancouver. An evening of dramatic theatrical performances, fashion and many more special surprises at the venue District 319 on Thursday, April 29th.

Since the inception of the label in December 2008, Danish born fashion designer Malene Grotrian has been making her mark in the fashion industry. The only Canadian Designer to launch their Spring/Summer 2010 Collection at New York Fashion Week, Malene has chosen Vancouver to unveil her Fall/Holiday 2010 collection to her loyal clients, fans, friends and fashion enthusiasts. The collection was inspired by Vancouver’s own weather patterns and features elements of water and ice in the fabrics and colour palette.

“For this collection I was inspired by the element of water, something Vancouver is very familiar with because of our rainy weather,” remarks Grotrian. “It was woven in with various textures to create a cool, shiny look.” Grotrian also wanted to focus on her skillful mastery of the hourglass silhouette which is shown throughout the collection. “The clothes are tailored to cinch at the waist and enhance a woman’s natural curves, instead of hiding them. We want to celebrate the female form.”

The collection campaign features the stunning model, actress and rising star, Beatrice King, who has been featured in X-Men Origins: Wolverine with renowned actor, Hugh Jackman and most recently an international Coke Zero commercial receiving a lot of media attention. Beatrice is also expected to be the leading model for the upcoming Ice Water Fashion Event.

Guests will be treated to a couture fashion show, exciting theatrical performances, a chocolate couture creation, red carpet arrival and each guest will also walk away with a special gift bag containing a limited edition Malene Grotrian Design surprise and many more goodies.

As a stylish and replenishing must-have for models, designers and celebrities, FIJI Water is proud to be supporting Malene Grotrian and her Fall/Holiday 2010 Collection. FIJI Water is one of the fastest-growing brands worldwide known for its refreshing taste and soft mouth feel. A product of one of the last virgin ecosystems on the planet, FIJI Water is committed to sustainable development.

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Media Contact: Jenna Fortin
(778) 838-8235
jenna@malenegrotrian.com
Who: Malene Grotrian Design
What: Ice Water Fashion Event – Launch of Fall/Holiday 2010 Collection
Where: District 319, 319 Main St. Vancouver, BC (valet available)
When: Thursday April 29th 2010 7:00pm
How: Tickets available at www.malenegrotrian.com

Internationally Acclaimed Designer Chooses Vancouver to Launch New Collection